BEYOND SICK OF GETTING OVERlooked BY PROSPECTS?
find the unique-to-you
differentiator 
that positions you as the obvious choice to clients
Let's take the time to pinpoint 
the distinctive differentiator that makes you stand out in your industry...
and helps perfect clients stop 'thinking about it' and start buying.

book a clarity & confidence

generating 4-hour Slack convo

 

It's hard watching potential clients choose someone else 
when you KNOW you could help them.
If you're anything like me...
... watching prospects say "I'll think about it" for the upteenth time... 
... feels so effin' frustrating when you know you could so overdeliver on their needs. 

You're left wondering if your value is visible to them at all: 

 Why do they keep choosing the competitor with half your experience? 

Why does your calendar keep collecting crickets while other providers or coaches are collecting testimonials? 

Why do you your socials only get engagement from past clients & business buddies? 

And when you go looking for some insight...

The Voices of the Internet will give you 100 different answers to each one of these questions.

"Your perfect niche in 4 easy steps!" 
"10 templates to craft your elevator pitch!" 
"The proven framework for becoming the go-to expert in your field!" 

All of them potentially useful. 

None addressing the real problem: 
you get overlooked and underestimated while watching others get chosen.

 When you work one-to-one with people...
...if they can't see the unique value you deliver before they click 'buy'...
... they'll just keep on looking.

This is what makes clients choose YOU over everyone else who looks identical on paper...

A DIFFERENTIATOR THAT ACTUALLY DIFFERENTIATES
Most service providers, consultants or coaches try to stand out using the same tired approaches: 
"I'm certified in XYZ!" (so are 10,000 others)
"I have 10 years of experience!" (doing what, specifically?)
 "I create transformational results!" (doesn't everyone claim that?)

 The truth? 
Your real differentiator isn't about credentials, years, or generic promises. 

It's about the specific, subtle ways you work that makes clients say: 
 "I've worked with others in your field, but you're the ONLY one who actually got it right."

BECAUSE... 
YOUR UNIQUE DIFFERENTIATOR ISN'T SOMETHING YOU INVENT. 
IT'S SOMETHING INHERENTLY PRESENT BUT INVISIBLE TO YOU. 

IT'S THE WATER YOU SWIM IN EVERY DAY

AND YOU CAN TRY READING THE LABEL FROM INSIDE THE JAR OR...

you CAN get another brain on it


actually here >> I'll lend you mine for 4 WHOLE HOURS so you can have

one hell of an AHA moment about what truly makes you different

 

"Cathy is not only so smart and knowledgeable about literally everything launch related... but she's strategic as well.

Her brain is the perfect complement to mine when I say, "Hey, I am thinking about trying out this new product in my biz but I need to flesh it out....."

And she will come back to me with the most amazing strategy and outside-the-box thinking."
 

— PATRICE POLTZER

FOUNDER @ Patrice poltzer creative

 

"Before I started working with Cathy, I was about to launch a new product offering and I felt stuck.

I know I needed to go in a different direction but I couldn't figure out how to do it.
...
Cathy has helped with so many wins!
...
I finally feel like I have a brand voice and that I can effectively communicate and connect with my customers!"
 


— LAURA BECK

FOUNDER @ LOTTOLOVE

 

A HALF DAY WITH ME CAN HELP YOU CLEARLY SEE:

 

Your Hidden X-Factor

The hidden X-factor that makes your best clients choose you (that you've probably never noticed)

Your Distinctive Patterns

The consistent patterns across your most successful client relationships that you should use as social proof
Your Content Direction
The unique content angle you should be leading with instead of generic industry talking points
Your Unique Positioning
How to position your main offer to make it incomparable rather than one-among-many
Your Gold Nuggets
Which aspects of your approach are actually gold mines you've been sitting on
Your Differentiator
Your distinctive differentiator that makes "I'll think about it" a thing of the past

 

 

MEET YOUR SECOND BIZ BRAIN

Hi, I'm Cathy

I'm a shameless behavioral and cognitive science geek, a dependable giver of looooong hugs, and someone who's always had a knack for seeing the special in people. 


Back when I was leading ad-hoc project teams, I naturally assigned tasks based on each person's unique skills and resonance...seeing strengths they often didn't recognize in themselves. 


As a copywriter often selling 5-figure offers, I've had to sharpen this skill to a razor's edge. My job literally depends on identifying what makes my clients frikkin' special when everyone in their industry boasts about the same stuff. 


By focusing on uncovering the distinctive value you already provide (but probably never realized was unique), I help you identify the angle that makes potential clients stop scrolling or considering... and start reaching for their credit cards.

 

 

GET ready for THAT AHA MOMENT THAT HELPS YOU...

uncover the unique differentiator 
that makes you impossible to overlook

 

01

BOOK YOUR 4 HOUR SLACK CONVO

Click the button & follow the checkout steps. In under 24 hours, you'll get an invite into my Slack workspace.

 

02

Click the Link & BOOK YOUR DAY

Join the Slack, book a day for our 4 hours Slack convo & breathe out with imminent-client ease.

 

03

Show Up & Let's FIND YOUR DIFFERENTIATOR

Enjoy the confidence & clarity that comes with knowing for sure what makes you frikkin' unique in your industry. 

 

 

 

Community Pricing Options:

I offer payment options to fit wherever you find yourself in your business & life at the moment.

1. Community Support Needed - $150 / 4 Hours

You're going through a tough time and need your village to surround you with support.

2. Completely Self-Paid - $300 / 4 Hours

You are in a position where you can support yourself & fund your business growth, but not at the point where you can also hold space for others.

3. Community Support Offered - $375 / 4 Hours

You are in a position where you can support yourself & fund your business growth, as well as help others as they are going through challenging or tragic times.

 

Why 4 hours?

Because sometimes you or I need the space to think between a question and an answer.
Or take a few deep breath.
Or walk and process.
Or pee damn it.

And a 1-hour video call doesn't allow for most of this.

 

your clients are eagerly waiting
TO DISCOVER YOUR UNIQUE DIFFERENTIATOR

Contact information

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Choose a pricing option

  • Preferred option
    Give Community Support ($375,00)$375.00
  • Preferred option
    Full Self-Pay ($300.00)$300.00
  • Preferred option
    Need Community Support ($150.00)$150.00

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You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

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NO refund policy
Due to the live nature of this service, all sales are final.
have questions?
Our team is here to support you every step of the way.  Email us at support@sheredefinessuccess.com

your AHA is 1 step away

  • Total payment
  • 1xUnique Value Angle Day$0
    -+

All prices in USD

"Cathy is a wordsmith extraordinaire with a strategic mind for designing funnels and writing copy, and a stunning work ethic."
 


— IOANA STEPANOV
FOUNDER @ FREE THE DIGITAL

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